Media Training

Working with the media is a skill, and like any skill it improves with practice. Whether you are speaking to a newspaper, a radio host or a camera crew, the principles are similar: know your message, keep it simple and stay yourself.

Know your key messages

Before any interview, decide on two or three points you want the audience to remember. Keep each one short enough to say in a sentence. If the conversation drifts, you can gently return to them, acknowledging the question before bridging to what matters most.

On camera and on air

For television and video, keep your answers brief, look at the interviewer rather than the lens unless asked otherwise, and avoid busy patterns in your clothing. On radio, your voice carries everything, so smile as you speak and vary your tone.

Assume that anything you say near a microphone may be recorded, including before and after the formal interview.

After the interview

Thank the journalist, share the coverage graciously and keep a record of every interview. Over time, you will build relationships with reporters who trust you to be prepared, punctual and thoughtful.